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Email King

Cost calculator

What email marketing actually costs you

Most comparison tables pick a subscriber count for you and hide the send limit. Put in your real numbers and see the price you would pay, ranked cheapest first, from twelve providers’ published rate cards.

Cost calculator

Contacts you actually hold, after bounces.

Campaigns plus automated sends. This is what breaks plans.

Billing
Features you need

Ticking a box removes every plan that does not include it. Leave them all clear to see the full field.

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12 plans for 1,000 subscribers, 4,000 emails a month, billed monthly

Cheapest

Sender

Free Forever

£0/mo

Lowest effective monthly cost of every plan that meets your requirements.

Visit Sender

Best value

Moosend

Pro

$16/mo

≈ £11.80/mo

Of the plans costing up to 2x the cheapest paid option, the one with the highest capability score.

Visit Moosend

Best automation

ActiveCampaign

Starter

£13/mo

Highest automation score among plans that actually include automation on that tier.

Visit ActiveCampaign

Best free plan

Sender

Free Forever

£0/mo

The most capable plan that costs nothing at your subscriber count.

Visit Sender
  • 1Sender

    Free Forever

    £0
    ≈ £0/mo
    CheapestBest free plan
    Monthly
    £0
    Annual (per mo)
    £0
    Subscribers
    2,500
    Emails/mo
    15,000
    AutomationLanding pagesEcommerceForms

    Up to 2,500 subscribers and 15,000 emails a month. Sender branding on emails.

    Visit SenderRead more
    Verified8 September 2026source
  • 2Brevo

    Free

    $0
    ≈ £0/mo
    Monthly
    $0
    Annual (per mo)
    $0
    Subscribers
    Unlimited
    Emails/mo
    9,000
    AutomationSMSFormsCRM

    Capped at 300 emails a day. Brevo logo on emails. Marketing automation limited to 2,000 contacts.

    Visit BrevoRead more
    Needs review8 September 2026source
  • 3Kit

    Newsletter

    $0
    ≈ £0/mo
    Monthly
    $0
    Annual (per mo)
    $0
    Subscribers
    10,000
    Emails/mo
    Unlimited
    Landing pagesEcommerceForms

    Up to 10,000 subscribers. Unlimited landing pages, forms and broadcasts, and you can sell digital products. No automation sequences, no third-party integrations, and Kit branding stays on emails.

    Visit KitRead more
    Verified8 September 2026source
  • 4EmailOctopus

    Starter

    £0
    ≈ £0/mo
    Monthly
    £0
    Annual (per mo)
    £0
    Subscribers
    2,500
    Emails/mo
    10,000
    Landing pagesForms

    EmailOctopus branding on emails, 1 landing page, 1 form, 1 user, reports kept 30 days

    Visit EmailOctopusRead more
    Verified8 September 2026source
  • $16
    ≈ £11.80/mo
    Best value
    Monthly
    $16
    Annual (per mo)
    $13
    Subscribers
    1,000
    Emails/mo
    Unlimited
    AutomationLanding pagesEcommerceForms

    Unlimited email sends on every band. SMTP server and transactional emails included.

    Visit MoosendRead more
    Verified8 September 2026source
  • £13
    ≈ £13/mo
    Best automation
    Monthly
    £13
    Annual (per mo)
    £13
    Subscribers
    1,000
    Emails/mo
    10,000
    AutomationLanding pagesForms

    Send allowance is 10x your contact band. 1 user, limited segmentation, 5 actions per automation.

    Visit ActiveCampaignRead more
    Verified8 September 2026source
  • 7GetResponse

    Starter

    £13
    ≈ £13/mo
    Monthly
    £13
    Annual (per mo)
    £10.66
    Subscribers
    1,000
    Emails/mo
    Unlimited
    AutomationLanding pagesForms

    One custom automation workflow plus a welcome series. No ecommerce tools, SMS or webinars.

    Visit GetResponseRead more
    Verified8 September 2026source
  • 8MailerLite

    Comfort

    $19
    ≈ £14.01/mo
    Monthly
    $19
    Annual (per mo)
    $17.10
    Subscribers
    1,000
    Emails/mo
    10,000
    AutomationLanding pagesEcommerceForms

    50 automations, 10 landing pages, 10 signup forms, 3 user seats. Send allowance is 10x your subscriber band.

    Visit MailerLiteRead more
    Verified8 September 2026source
  • 9Omnisend

    Standard

    $20
    ≈ £14.75/mo
    Monthly
    $20
    Annual (per mo)
    Same
    Subscribers
    1,000
    Emails/mo
    12,000
    AutomationEcommerceForms

    Send allowance is 12x your contact band. Unlimited web push.

    Visit OmnisendRead more
    Verified8 September 2026source
  • 10HubSpot

    Marketing Hub Starter

    $20
    ≈ £14.75/mo
    Monthly
    $20
    Annual (per mo)
    $20
    Subscribers
    1,000
    Emails/mo
    5,000
    AutomationLanding pagesFormsCRM

    Send allowance is 5x your marketing contact band. Simple automation only.

    Visit HubSpotRead more
    Verified8 September 2026source
  • 11AWeber

    Lite

    $25
    ≈ £18.44/mo
    Monthly
    $25
    Annual (per mo)
    $20.83
    Subscribers
    1,000
    Emails/mo
    10,000
    AutomationLanding pagesForms

    1 email list, 3 landing pages, 3 automations, 1 custom segment, 3 users. AWeber branding.

    Visit AWeberRead more
    Verified8 September 2026source
  • 12Drip

    Drip

    $39
    ≈ £28.76/mo
    Monthly
    $39
    Annual (per mo)
    Same
    Subscribers
    2,500
    Emails/mo
    Unlimited
    AutomationEcommerceSMSForms

    Every feature is included on every band. Unlimited sending up to 30,000 contacts; above that the allowance is 12 sends per contact. Up to 50 workflows.

    Visit DripRead more
    Verified8 September 2026source

Ranked by the effective monthly cost on your chosen billing cycle, converted to pounds where a provider quotes in another currency. Only the cheapest qualifying plan per provider is shown. Prices are the provider’s own published rate. Always confirm before buying.

Affiliate disclosure

Email King may earn a commission if you sign up through some of the links on this page, at no additional cost to you. Commission never affects the ranking: results are ordered by the price you would actually pay, calculated from published rate cards. Read the full disclosure.

How this is worked out

The short version. The full weightings, definitions and limitations are on the methodology page.
  • Ranking is by price alone. Plans are ordered by the effective monthly cost on your chosen billing cycle. Our editorial scores never reorder the list.
  • One row per provider. We show the cheapest plan that clears every requirement, not every plan that does.
  • A plan must clear both allowances. Subscriber ceiling and monthly send limit. The send limit is the one that catches people out.
  • Currencies are converted for ranking only. Converted at USD 1 = GBP 0.7374, EUR 1 = GBP 0.8597 (rates as of 2026-09-10). The provider’s own price is shown alongside.
  • Every price carries a source and a date. Where a figure has not yet been confirmed against the provider’s page band by band, it is labelled “needs review” rather than presented as fact.

Read the full methodology

Start from a use case instead

Each of these loads the calculator with a preset that encodes what actually matters for that situation.