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Best email marketing platforms for nonprofits

Nonprofit email budgets are scrutinised in a way commercial ones are not, and the discount landscape is inconsistent: some providers publish a standing nonprofit rate, some negotiate case by case, and some offer nothing at all.

This page ranks on the standard published price, then notes where a nonprofit discount is available on top. We do not fold unpublished or negotiated discounts into the ranking. A rate you have to ask for is not a price we can verify.

What we weighted

Stated up front so you can disagree with the criteria rather than only with the conclusion.
  • Published nonprofit or charity discount, if any
  • Free tier limits, since many charity lists fit inside one
  • Donation platform and CRM integrations
  • Cost of the first paid tier when the free one runs out
  • Whether provider branding on free-tier emails is acceptable for your comms

Ranked by cost

5,000 supporters mailed three times a month, with signup forms required for donor acquisition. Annual billing, since charities usually budget yearly.

Cost calculator

Contacts you actually hold, after bounces.

Campaigns plus automated sends. This is what breaks plans.

Billing
Features you need

Ticking a box removes every plan that does not include it. Leave them all clear to see the full field.

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Cheapest

Kit

Newsletter

$0/mo

≈ £0/mo

Lowest effective monthly cost of every plan that meets your requirements.

Visit Kit

Best value

Moosend

Pro

$38/mo

≈ £28.02/mo

Of the plans costing up to 2x the cheapest paid option, the one with the highest capability score.

Visit Moosend

Best automation

ActiveCampaign

Starter

£67/mo

Highest automation score among plans that actually include automation on that tier.

Visit ActiveCampaign

Best free plan

Kit

Newsletter

$0/mo

≈ £0/mo

The most capable plan that costs nothing at your subscriber count.

Visit Kit
  • 1Kit

    Newsletter

    $0
    ≈ £0/mo
    CheapestBest free plan
    Monthly
    $0
    Annual (per mo)
    $0
    Subscribers
    10,000
    Emails/mo
    Unlimited
    Landing pagesEcommerceForms

    Up to 10,000 subscribers. Unlimited landing pages, forms and broadcasts, and you can sell digital products. No automation sequences, no third-party integrations, and Kit branding stays on emails.

    Visit KitRead more
    Verified8 September 2026source
  • 2Brevo

    Starter

    £16.25
    ≈ £16.25/mo
    Monthly
    £18
    Annual (per mo)
    £16.25
    Subscribers
    Unlimited
    Emails/mo
    15,000
    SMSFormsCRM

    No daily sending cap. Marketing automation is not included on this plan. Tops out at 100,000 emails a month.

    Visit BrevoRead more
    Verified8 September 2026source
  • £22
    ≈ £22/mo
    Monthly
    £24.50
    Annual (per mo)
    £22
    Subscribers
    5,000
    Emails/mo
    50,000
    AutomationLanding pagesForms

    Unlimited landing pages, forms and users. Reports kept indefinitely. Send allowance is 10x your subscriber band, with a 10,000-email floor.

    Visit EmailOctopusRead more
    Verified8 September 2026source
  • $38
    ≈ £28.02/mo
    Best value
    Monthly
    $48
    Annual (per mo)
    $38
    Subscribers
    5,000
    Emails/mo
    Unlimited
    AutomationLanding pagesEcommerceForms

    Unlimited email sends on every band. SMTP server and transactional emails included.

    Visit MoosendRead more
    Verified8 September 2026source
  • 5Sender

    Standard

    £28.79
    ≈ £28.79/mo
    Monthly
    £28.79
    Annual (per mo)
    Same
    Subscribers
    5,000
    Emails/mo
    60,000
    AutomationLanding pagesEcommerceSMSForms

    3 role-based seats. Send allowance is 12x the subscriber band up to 50,000; above that Sender quotes the allowances shown per band, which step up in blocks.

    Visit SenderRead more
    Verified8 September 2026source
  • 6GetResponse

    Starter

    £31.98
    ≈ £31.98/mo
    Monthly
    £39
    Annual (per mo)
    £31.98
    Subscribers
    5,000
    Emails/mo
    Unlimited
    AutomationLanding pagesForms

    One custom automation workflow plus a welcome series. No ecommerce tools, SMS or webinars.

    Visit GetResponseRead more
    Verified8 September 2026source
  • 7MailerLite

    Comfort

    $44.10
    ≈ £32.52/mo
    Monthly
    $49
    Annual (per mo)
    $44.10
    Subscribers
    5,000
    Emails/mo
    50,000
    AutomationLanding pagesEcommerceForms

    50 automations, 10 landing pages, 10 signup forms, 3 user seats. Send allowance is 10x your subscriber band.

    Visit MailerLiteRead more
    Verified8 September 2026source
  • 8AWeber

    Lite

    $50
    ≈ £36.87/mo
    Monthly
    $60
    Annual (per mo)
    $50
    Subscribers
    5,000
    Emails/mo
    50,000
    AutomationLanding pagesForms

    1 email list, 3 landing pages, 3 automations, 1 custom segment, 3 users. AWeber branding.

    Visit AWeberRead more
    Verified8 September 2026source
  • 9Omnisend

    Standard

    $81
    ≈ £59.73/mo
    Monthly
    $81
    Annual (per mo)
    Same
    Subscribers
    5,000
    Emails/mo
    60,000
    AutomationEcommerceForms

    Send allowance is 12x your contact band. Unlimited web push.

    Visit OmnisendRead more
    Verified8 September 2026source
  • 10Drip

    Drip

    $89
    ≈ £65.63/mo
    Monthly
    $89
    Annual (per mo)
    Same
    Subscribers
    5,000
    Emails/mo
    Unlimited
    AutomationEcommerceSMSForms

    Every feature is included on every band. Unlimited sending up to 30,000 contacts; above that the allowance is 12 sends per contact. Up to 50 workflows.

    Visit DripRead more
    Verified8 September 2026source
  • £67
    ≈ £67/mo
    Best automation
    Monthly
    £67
    Annual (per mo)
    £67
    Subscribers
    5,000
    Emails/mo
    50,000
    AutomationLanding pagesForms

    Send allowance is 10x your contact band. 1 user, limited segmentation, 5 actions per automation.

    Visit ActiveCampaignRead more
    Verified8 September 2026source
  • 12HubSpot

    Marketing Hub Starter

    $100
    ≈ £73.74/mo
    Monthly
    $120
    Annual (per mo)
    $100
    Subscribers
    5,000
    Emails/mo
    25,000
    AutomationLanding pagesFormsCRM

    Send allowance is 5x your marketing contact band. Simple automation only.

    Visit HubSpotRead more
    Needs review8 September 2026source

Ranked by the effective monthly cost on your chosen billing cycle, converted to pounds where a provider quotes in another currency. Only the cheapest qualifying plan per provider is shown. Prices are the provider’s own published rate. Always confirm before buying.

Our shortlist

Who we would actually look at first for this use case. This is an editorial judgement and it is deliberately separate from the price ranking above, where the two disagree, both are shown.

  1. 1.EmailOctopus

    #3 on price for this preset

    Publishes a 20% lifetime nonprofit discount on top of already being one of the cheapest paid options here, and is UK-based.

    Read the full reviewVisit EmailOctopus

  2. 2.MailerLite

    #7 on price for this preset

    Low standing prices and a free tier that covers small supporter lists, with the easiest handover between volunteers.

    Read the full reviewVisit MailerLite

  3. 3.Sender

    #5 on price for this preset

    A free tier large enough that many charity lists never need a paid plan at all.

    Read the full reviewVisit Sender

  4. 4.Brevo

    #2 on price for this preset

    Worth checking for charities with a large supporter list mailed only a few times a year.

    Read the full reviewVisit Brevo

Who this page is not for

Organisations needing full donor CRM, gift aid handling or fundraising pipelines should be looking at nonprofit CRM software, with email as a component of it rather than the whole system.

Other use cases

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Affiliate disclosure

Email King may earn a commission if you sign up through some of the links on this page, at no additional cost to you. Commission never affects the ranking: results are ordered by the price you would actually pay, calculated from published rate cards. Read the full disclosure.