Paid from
£6/mo
Free plan
Unlimited subs
Founded
2012
Based in
France
Scores
Automation
7.5/10Full visual workflow builder with branching, scoring, and website-event triggers. Covers ecommerce flows and cart recovery. Free plan is limited to a small contact ceiling on automation, which is the usual upgrade trigger.
Ease of use
7.0/10More surface area than MailerLite and it shows: the interface spans marketing, transactional, CRM, chat and SMS, and finding the right screen takes longer. The editor itself is solid.
Deliverability
7.5/10Operates its own sending infrastructure with shared and dedicated IP options, SPF, DKIM and DMARC support, and a separate transactional pipeline so marketing volume does not sit on the same reputation as receipts. Score reflects infrastructure and IP options, not a measured inbox rate.
Support
7.0/10Email support on all plans including free, live chat from the mid tier, and phone support on Enterprise. Response times are adequate rather than fast.
Full pricing
FreeFree
Needs review8 September 2026source- Marketing automation: includedAutomation
- Landing pages: not includedLanding pages
- Ecommerce features: not includedEcommerce
- SMS marketing: includedSMS
- Signup forms and popups: includedForms
- Built-in CRM: includedCRM
Capped at 300 emails a day. Brevo logo on emails. Marketing automation limited to 2,000 contacts.
SMS and WhatsApp are billed as pay-as-you-go credits on top of the plan fee.
| Subscribers | Emails/mo | Monthly | Annual (per mo) |
|---|---|---|---|
| Unlimited | 9,000 | $0 | $0 |
Starter
Verified8 September 2026source- Marketing automation: not includedAutomation
- Landing pages: not includedLanding pages
- Ecommerce features: not includedEcommerce
- SMS marketing: includedSMS
- Signup forms and popups: includedForms
- Built-in CRM: includedCRM
No daily sending cap. Marketing automation is not included on this plan. Tops out at 100,000 emails a month.
Removing the Brevo logo is a £7.20/month add-on on Starter. SMS and WhatsApp are billed as pay-as-you-go credits on top of the plan fee.
| Subscribers | Emails/mo | Monthly | Annual (per mo) |
|---|---|---|---|
| Unlimited | 5,000 | £6 | £5.42−10% |
| Unlimited | 10,000 | £12 | £10.83−10% |
| Unlimited | 15,000 | £18 | £16.25−10% |
| Unlimited | 20,000 | £24 | £21.67−10% |
| Unlimited | 30,000 | £30 | £27.08−10% |
| Unlimited | 40,000 | £35 | £31.75−9% |
| Unlimited | 50,000 | £40 | £36.42−9% |
| Unlimited | 60,000 | £46 | £41−11% |
| Unlimited | 80,000 | £53 | £48−9% |
| Unlimited | 100,000 | £60 | £54.17−10% |
Standard
Verified8 September 2026source- Marketing automation: includedAutomation
- Landing pages: includedLanding pages
- Ecommerce features: includedEcommerce
- SMS marketing: includedSMS
- Signup forms and popups: includedForms
- Built-in CRM: includedCRM
Unlimited automated workflows, A/B testing, web and event tracking, send-time optimisation, 1 landing page. No Brevo logo.
SMS and WhatsApp are billed as pay-as-you-go credits on top of the plan fee.
| Subscribers | Emails/mo | Monthly | Annual (per mo) |
|---|---|---|---|
| Unlimited | 5,000 | £13 | £11.67−10% |
| Unlimited | 10,000 | £25 | £22.50−10% |
| Unlimited | 15,000 | £35 | £31.83−9% |
| Unlimited | 20,000 | £47 | £42.67−9% |
| Unlimited | 30,000 | £53 | £48.08−9% |
| Unlimited | 40,000 | £59 | £53.42−9% |
| Unlimited | 50,000 | £68 | £61.17−10% |
| Unlimited | 60,000 | £77 | £68.92−10% |
| Unlimited | 80,000 | £94 | £84.42−10% |
| Unlimited | 100,000 | £111 | £99.92−10% |
| Unlimited | 150,000 | £145 | £130.83−10% |
| Unlimited | 250,000 | £197 | £177.25−10% |
| Unlimited | 350,000 | £249 | £223.75−10% |
| Unlimited | 500,000 | £343 | £308.83−10% |
Strengths and weaknesses
What it does well
- Unlimited contacts on every plan: you pay for sends, not list size
- Native SMS and WhatsApp alongside email
- Includes a genuine CRM with deals and pipelines
- Transactional email on the same account as marketing
Where it falls short
- Expensive if you mail a small list frequently
- Daily send cap on the free plan constrains real use
- Interface sprawls across five product areas
- Template library is weaker than MailerLite or Omnisend
Integrations and support
Notable integrations
- Shopify
- WooCommerce
- WordPress
- Zapier
- Make
- Salesforce
- Stripe
Support channels
- live chat
- phone
Email support on all plans including free, live chat from the mid tier, and phone support on Enterprise. Response times are adequate rather than fast.
Where Brevo is a good fit
Brevo compared
Affiliate disclosure