Paid from
£13/mo
Free plan
None
Founded
2003
Based in
United States
Scores
Automation
9.5/10The most capable builder in this comparison by a clear margin: unlimited branching, lead and contact scoring, split testing of whole automation paths, goal tracking, and site-behaviour triggers. If your requirement is genuinely complex automation, this is the benchmark the others are measured against.
Ease of use
6.0/10Powerful and correspondingly demanding. The automation builder rewards time invested and punishes casual use; small teams without a dedicated owner routinely use a fraction of what they pay for.
Deliverability
8.5/10Dedicated deliverability engineering team, tiered IP pools with reputation-based segregation, SPF, DKIM and DMARC, and dedicated IPs on higher plans. Consistently among the better performers in published third-party placement studies. Reflects infrastructure and published studies, not our own testing.
Support
8.0/10Email and live chat on all plans, phone on higher tiers, plus one-to-one onboarding calls. The knowledge base is extensive, which the product needs.
Full pricing
Starter
Verified8 September 2026source- Marketing automation: includedAutomation
- Landing pages: includedLanding pages
- Ecommerce features: not includedEcommerce
- SMS marketing: not includedSMS
- Signup forms and popups: includedForms
- Built-in CRM: not includedCRM
Send allowance is 10x your contact band. 1 user, limited segmentation, 5 actions per automation.
ActiveCampaign publishes annual-billed prices only; the monthly column repeats that figure. Month-to-month billing, where offered, is quoted at checkout.
| Subscribers | Emails/mo | Monthly | Annual (per mo) |
|---|---|---|---|
| 1,000 | 10,000 | £13 | £13 |
| 2,500 | 25,000 | £33 | £33 |
| 5,000 | 50,000 | £67 | £67 |
| 7,500 | 75,000 | £93 | £93 |
| 10,000 | 100,000 | £127 | £127 |
| 15,000 | 150,000 | £196 | £196 |
| 20,000 | 200,000 | £264 | £264 |
| 25,000 | 250,000 | £332 | £332 |
Plus
Verified8 September 2026source- Marketing automation: includedAutomation
- Landing pages: includedLanding pages
- Ecommerce features: includedEcommerce
- SMS marketing: includedSMS
- Signup forms and popups: includedForms
- Built-in CRM: includedCRM
Send allowance is 10x your contact band. 1 user. Standard segmentation, unlimited automation actions, landing pages.
ActiveCampaign publishes annual-billed prices only; the monthly column repeats that figure. Month-to-month billing, where offered, is quoted at checkout. SMS is billed as pay-as-you-go credits.
| Subscribers | Emails/mo | Monthly | Annual (per mo) |
|---|---|---|---|
| 1,000 | 10,000 | £42 | £42 |
| 2,500 | 25,000 | £81 | £81 |
| 5,000 | 50,000 | £123 | £123 |
| 7,500 | 75,000 | £144 | £144 |
| 10,000 | 100,000 | £161 | £161 |
| 15,000 | 150,000 | £225 | £225 |
| 20,000 | 200,000 | £280 | £280 |
| 25,000 | 250,000 | £331 | £331 |
| 30,000 | 300,000 | £382 | £382 |
| 40,000 | 400,000 | £467 | £467 |
| 50,000 | 500,000 | £518 | £518 |
Pro
Verified8 September 2026source- Marketing automation: includedAutomation
- Landing pages: includedLanding pages
- Ecommerce features: includedEcommerce
- SMS marketing: includedSMS
- Signup forms and popups: includedForms
- Built-in CRM: includedCRM
Send allowance is 12x your contact band. 3 users. Advanced segmentation, predictive and conditional content, attribution.
ActiveCampaign publishes annual-billed prices only; the monthly column repeats that figure. Month-to-month billing, where offered, is quoted at checkout. SMS is billed as pay-as-you-go credits.
| Subscribers | Emails/mo | Monthly | Annual (per mo) |
|---|---|---|---|
| 1,000 | 12,000 | £67 | £67 |
| 2,500 | 30,000 | £127 | £127 |
| 5,000 | 60,000 | £174 | £174 |
| 7,500 | 90,000 | £246 | £246 |
| 10,000 | 120,000 | £319 | £319 |
| 15,000 | 180,000 | £395 | £395 |
| 20,000 | 240,000 | £467 | £467 |
| 25,000 | 300,000 | £535 | £535 |
| 30,000 | 360,000 | £603 | £603 |
| 40,000 | 480,000 | £747 | £747 |
| 50,000 | 600,000 | £824 | £824 |
Strengths and weaknesses
What it does well
- Deepest automation and segmentation available at this price point
- Genuine sales CRM with pipelines and deal tracking
- Excellent deliverability record
- Free migration from another provider
Where it falls short
- Among the most expensive options at every subscriber band
- Send allowances are capped where competitors are unlimited
- Steep learning curve; easy to overbuy
- No free plan
Integrations and support
Notable integrations
- Shopify
- WooCommerce
- Salesforce
- Zapier
- WordPress
- Stripe
- Calendly
Support channels
- live chat
- phone
Email and live chat on all plans, phone on higher tiers, plus one-to-one onboarding calls. The knowledge base is extensive, which the product needs.
Where ActiveCampaign is a good fit
ActiveCampaign compared
Affiliate disclosure