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Email King

Best for

Best email marketing platforms for agencies

Agency requirements barely overlap with everyone else on this site. You need multiple client accounts without multiple logins, enough user seats to put a team on them, reporting a client will accept, and branding that is yours rather than the vendor’s.

Very few providers price for this well. The ones that do tend to charge for it explicitly; the ones that do not leave you running several separate subscriptions and reconciling them by hand.

What we weighted

Stated up front so you can disagree with the criteria rather than only with the conclusion.
  • Multi-client or sub-account management
  • User seats included before the per-seat charges start
  • White labelling and client-ready reporting
  • Whether a formal agency or partner programme exists
  • Total cost across several mid-sized client lists rather than one

Ranked by cost

25,000 subscribers approximates several client lists on one account. Automation, landing pages and forms are required because those are the three deliverables agencies are actually asked for.

Cost calculator

Contacts you actually hold, after bounces.

Campaigns plus automated sends. This is what breaks plans.

Billing
Features you need

Ticking a box removes every plan that does not include it. Leave them all clear to see the full field.

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Cheapest

EmailOctopus

Pro

£68/mo

Lowest effective monthly cost of every plan that meets your requirements.

Visit EmailOctopus

Best value

Brevo

Standard

£99.92/mo

Of the plans costing up to 2x the cheapest paid option, the one with the highest capability score.

Visit Brevo

Best automation

ActiveCampaign

Plus

£331/mo

Highest automation score among plans that actually include automation on that tier.

Visit ActiveCampaign
  • £68
    ≈ £68/mo
    Cheapest
    Monthly
    £76
    Annual (per mo)
    £68
    Subscribers
    25,000
    Emails/mo
    250,000
    AutomationLanding pagesForms

    Unlimited landing pages, forms and users. Reports kept indefinitely. Send allowance is 10x your subscriber band, with a 10,000-email floor.

    Visit EmailOctopusRead more
    Verified8 September 2026source
  • $128
    ≈ £94.39/mo
    Monthly
    $160
    Annual (per mo)
    $128
    Subscribers
    25,000
    Emails/mo
    Unlimited
    AutomationLanding pagesEcommerceForms

    Unlimited email sends on every band. SMTP server and transactional emails included.

    Visit MoosendRead more
    Verified8 September 2026source
  • 3Brevo

    Standard

    £99.92
    ≈ £99.92/mo
    Best value
    Monthly
    £111
    Annual (per mo)
    £99.92
    Subscribers
    Unlimited
    Emails/mo
    100,000
    AutomationLanding pagesEcommerceSMSFormsCRM

    Unlimited automated workflows, A/B testing, web and event tracking, send-time optimisation, 1 landing page. No Brevo logo.

    Visit BrevoRead more
    Verified8 September 2026source
  • 4GetResponse

    Starter

    £105.78
    ≈ £105.78/mo
    Monthly
    £129
    Annual (per mo)
    £105.78
    Subscribers
    25,000
    Emails/mo
    Unlimited
    AutomationLanding pagesForms

    One custom automation workflow plus a welcome series. No ecommerce tools, SMS or webinars.

    Visit GetResponseRead more
    Verified8 September 2026source
  • 5Sender

    Standard

    £110
    ≈ £110/mo
    Monthly
    £110
    Annual (per mo)
    Same
    Subscribers
    25,000
    Emails/mo
    300,000
    AutomationLanding pagesEcommerceSMSForms

    3 role-based seats. Send allowance is 12x the subscriber band up to 50,000; above that Sender quotes the allowances shown per band, which step up in blocks.

    Visit SenderRead more
    Verified8 September 2026source
  • 6MailerLite

    Comfort

    $161.10
    ≈ £118.80/mo
    Monthly
    $179
    Annual (per mo)
    $161.10
    Subscribers
    25,000
    Emails/mo
    250,000
    AutomationLanding pagesEcommerceForms

    50 automations, 10 landing pages, 10 signup forms, 3 user seats. Send allowance is 10x your subscriber band.

    Visit MailerLiteRead more
    Verified8 September 2026source
  • 7Kit

    Creator

    $165.83
    ≈ £122.28/mo
    Monthly
    $166
    Annual (per mo)
    $165.83
    Subscribers
    25,000
    Emails/mo
    Unlimited
    AutomationLanding pagesEcommerceForms

    Unlimited sends. Visual automation builder, email sequences and third-party integrations included.

    Visit KitRead more
    Verified8 September 2026source
  • 8AWeber

    Lite

    $175
    ≈ £129.05/mo
    Monthly
    $210
    Annual (per mo)
    $175
    Subscribers
    25,000
    Emails/mo
    250,000
    AutomationLanding pagesForms

    1 email list, 3 landing pages, 3 automations, 1 custom segment, 3 users. AWeber branding.

    Visit AWeberRead more
    Verified8 September 2026source
  • £331
    ≈ £331/mo
    Best automation
    Monthly
    £331
    Annual (per mo)
    £331
    Subscribers
    25,000
    Emails/mo
    250,000
    AutomationLanding pagesEcommerceSMSFormsCRM

    Send allowance is 10x your contact band. 1 user. Standard segmentation, unlimited automation actions, landing pages.

    Visit ActiveCampaignRead more
    Verified8 September 2026source
  • 10HubSpot

    Marketing Hub Professional

    $1950
    ≈ £1437.93/mo
    Monthly
    $2040
    Annual (per mo)
    $1950
    Subscribers
    25,000
    Emails/mo
    250,000
    AutomationLanding pagesEcommerceFormsCRM

    Full marketing automation, campaign reporting and custom objects.

    Visit HubSpotRead more
    Needs review8 September 2026source

Ranked by the effective monthly cost on your chosen billing cycle, converted to pounds where a provider quotes in another currency. Only the cheapest qualifying plan per provider is shown. Prices are the provider’s own published rate. Always confirm before buying.

Ruled out, and why

These providers have no plan that fits. Relaxing one requirement may bring them back.

Our shortlist

Who we would actually look at first for this use case. This is an editorial judgement and it is deliberately separate from the price ranking above, where the two disagree, both are shown.

  1. 1.GetResponse

    #4 on price for this preset

    The widest deliverable set (landing pages, funnels, webinars and courses) so more client work can be done inside one subscription.

    Read the full reviewVisit GetResponse

  2. 2.ActiveCampaign

    #9 on price for this preset

    The automation depth that justifies retainer work, plus a mature partner programme.

    Read the full reviewVisit ActiveCampaign

  3. 3.Brevo

    #3 on price for this preset

    Send-based pricing suits agencies holding large client lists that are mailed to campaign schedules rather than continuously.

    Read the full reviewVisit Brevo

  4. 4.HubSpot

    #10 on price for this preset

    Only when the client relationship is genuinely CRM-led. As an email tool it is the most expensive option on this site.

    Read the full reviewVisit HubSpot

Who this page is not for

A freelancer running two or three small client lists does not need any of this. Separate cheap accounts per client are simpler to bill and easier to hand over.

Other use cases

Open this preset in the full calculator →

Affiliate disclosure

Email King may earn a commission if you sign up through some of the links on this page, at no additional cost to you. Commission never affects the ranking: results are ordered by the price you would actually pay, calculated from published rate cards. Read the full disclosure.