Current position
We currently earn commission on links to MailerLite, EmailOctopus, Moosend, Kit, AWeber, Omnisend, Drip. Links to every other provider point at their own signup page and earn us nothing.
That includes the source links next to each price. They route through the same redirect, so a click on one is credited to us where a programme exists. For most partners the link still opens the exact page the price was read from. For Moosend and Kit it cannot: their network sends every click to a landing page whatever the destination, so a source link for those two opens their home page instead. Their published pricing pages are linked in full on the pricing page if you would rather go direct.
| Provider | Relationship | Links monetised |
|---|---|---|
| MailerLite | Affiliate partner | Yes |
| EmailOctopus | Affiliate partner | Yes |
| Brevo | No relationship | No |
| Moosend | Affiliate partner | Yes |
| Sender | No relationship | No |
| Kit | Affiliate partner | Yes |
| GetResponse | No relationship | No |
| AWeber | Affiliate partner | Yes |
| ActiveCampaign | No relationship | No |
| Omnisend | Affiliate partner | Yes |
| Drip | Affiliate partner | Yes |
| HubSpot | No relationship | No |
Why commission cannot move the rankings
This is a claim every affiliate site makes, so here is the mechanism rather than the assurance.
The calculator ranks plans by effective monthly cost, computed from published prices. The function that does the ranking is given four things: prices, subscriber and send allowances, plan features, and our published editorial scores. Affiliate status is not one of its inputs, and the affiliate records are never read from it. A provider that paid us more would appear in exactly the same position, because nothing in the sort can tell the difference.
Worth being blunt about what that looks like in practice, because one of the providers we earn from currently ranks first. Here is the actual result at 5,000 subscribers and 50,000 emails a month, computed live from the same data the calculator runs on:
| # | Provider | Cost | Pays us | Price checked |
|---|---|---|---|---|
| 1 | Kit | £0 | Yes | Needs review |
| 2 | EmailOctopus | £24.50 | Yes | Needs review |
| 3 | Sender | £28.76 | No | Needs review |
| 4 | Moosend | £35.40 | Yes | Needs review |
| 5 | MailerLite | £36.13 | Yes | Needs review |
| 6 | GetResponse | £39 | No | Needs review |
| 7 | Brevo | £40 | No | Needs review |
| 8 | AWeber | £44.24 | Yes | Needs review |
| 9 | Omnisend | £59.73 | Yes | Needs review |
| 10 | Drip | £65.63 | Yes | Needs review |
| 11 | ActiveCampaign | £67 | No | Needs review |
Kit is top because its cheapest qualifying plan costs £0 at that list size. That is a published price you can check against the provider in about ten seconds, and it held the same position before we had any relationship with it. The lowest-placed provider we earn from is Drip at number 10, with 3 platforms that pay us nothing ranked above it. If commission moved this table, that would not happen.
One caveat we would rather state than have you find. The price ranking these providers are placed on has not yet been confirmed against their own pricing page: Kit, EmailOctopus, Moosend, MailerLite, AWeber, Omnisend, Drip. We earn commission on those links, so it is exactly where you should want us to show our working. The figure carries a needs review label everywhere it appears on this site, and the full dataset marks every row the same way.
What commission does affect is whether a link carries tracking, which is why the table above exists. It cannot affect which provider is at the top of a table, which one wins an award, or which comparison pages we publish.
We also do not accept payment for reviews, for inclusion or for a better score, and no provider on this site has been given advance sight of what we have written about them.
What an affiliate link costs you
Nothing. Affiliate commission is paid by the provider out of its own margin; you pay the same price you would pay going direct. If a provider ever offered a rate available only through our link, we would say so on the page and treat it as a discount, not as a reason to rank them higher.
Outbound links are marked rel="sponsored nofollow" whether or not they are monetised, and all of them route through our own redirect so we can count clicks without a third-party tracking script.